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Using Social Media for Online Marketing

Price: $1,170.00

Call for availability 855-211-9361

Facebook, podcasts, YouTube videos, wikis, Twitter, , social bookmarking, StumbleUpon.

Phrases that make any marketer's head spin. Online marketing is changing so quickly. This Web 2.0 training course is designed to help a marketer know what works and what doesn't when it comes to social media. Discover the social media trends you should consider when planning your future online marketing strategies.

Course Overview

By the end of the class students will be able to:

  • Understand the basics of social media
  • Determine their organizationís current social media shortfalls
  • Understand how to map a social media strategy that will work for them
  • Be familiar with different ways of measuring social media success


Familiarity with the Internet.

Course Outline

  • Social Media Basics -- What is it?

  • Determining Your Organization's Current Social Media Shortfalls

  • Social Media Trends: Learn the 7 You Can't Ignore

  • The Importance of Blogs for Social Media

  • Using Audio and Video Podcasting for Online Marketing

  • Strategies for Marketing Using Facebook and Other Social Media Sites

  • Social Media News Releases - What Really Works

  • Wikis - Why Use Them?

  • Other Useful Social Media Tools

  • Mapping Out a Winning Social Media Strategy

  • Ways to Measure and Manage Your Social Media Success